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Is Bear Naked Granola Clean? The Truth Behind the "All Natural" Label

📅 Updated February 2026⏱️ 4 min readNEW

TL;DR

Bear Naked Granola is not considered clean. While marketed as "all-natural," most varieties rely on expeller-pressed canola oil, contain up to 12g of sugar per serving, and use conventional oats that have tested positive for glyphosate (Roundup).

🔑 Key Findings

1

Fails the seed oil test: Uses canola oil instead of clean fats like coconut or olive oil.

2

Glyphosate concerns: Uses conventional oats, which frequently test positive for weed killer residues.

3

High sugar load: A typical bowl contains as much sugar as three donuts holes (12g+).

4

Corporate ownership: Owned by WK Kellogg Co, prioritizing shelf life over ingredient quality.

The Short Answer

No, Bear Naked Granola is not clean.

Don't let the "wildly delicious" and "approved by bears" marketing fool you. This brand is owned by WK Kellogg Co and suffers from the same issues as most conventional cereals: inflammatory seed oils, high sugar content, and pesticide residues.

While it is Non-GMO Project Verified, it is not organic. This is a dealbreaker for oat-based products because conventional oats are commonly sprayed with glyphosate (Roundup) as a drying agent before harvest.

Why This Matters

Granola is often sold as a health food, but most brands are just crumbled cookies in a bag. When you start your day with Bear Naked, you are spiking your blood sugar and consuming oils that many health experts recommend avoiding.

Glyphosate contamination is the biggest concern. The Environmental Working Group (EWG) has repeatedly found glyphosate levels in conventional oat products that exceed their safety benchmarks for children. Because Bear Naked does not use organic oats, you are rolling the dice with pesticide exposure in every bowl. Glyphosate In Oatmeal

Furthermore, clean granola should use clean fats. Bear Naked relies on canola oil. Clean brands use coconut oil, olive oil, or avocado oil. Is Purely Elizabeth Clean

What's Actually In Bear Naked

Here is the breakdown of the "Fruit & Nut" variety, one of their best-sellers:

  • Whole Grain Oats — Conventional, not organic. High risk of glyphosate contamination. Is Oatmeal Healthy
  • Canola Oil — An inflammatory seed oil processed with high heat and often hexane (though they claim "expeller pressed," it is still an industrial oil).
  • Cane Sugar & Honey — The sugar load is high. A 1/2 cup serving has 12g of sugar (mostly added).
  • Natural Flavors — The "black box" of ingredients. Can contain dozens of incidental additives.
  • Soy Lecithin — Found in chocolate varieties; an emulsifier often derived from GMO soy (unless specified otherwise).

What to Look For

Green Flags:

  • Certified Organic — Essential for oats to avoid glyphosate.
  • Coconut or Olive Oil — Stable fats that don't oxidize easily.
  • Natural Sweeteners — Maple syrup, honey, or coconut sugar (lower glycemic index).
  • Under 6g Sugar — Per serving.

Red Flags:

  • Canola or Soybean Oil — Cheap, industrial fillers.
  • "Non-GMO" without "Organic" — Means no GMOs, but synthetic pesticides are still allowed.
  • Syrups — Brown rice syrup, corn syrup, or tapioca syrup as primary ingredients.

The Best Options

If you want a crunch without the chemicals, these brands are far superior.

BrandProductVerdictWhy
Purely ElizabethAncient GrainOrganic oats + coconut oil + coconut sugar.
LaderaAlmond PecanRare brand using olive oil.
Grandy OatsCoconolaGrain-free and organic.
Bear NakedAny🚫Canola oil + conventional oats.

The Bottom Line

1. Leave it on the shelf. Bear Naked is a legacy brand that hasn't kept up with modern clean eating standards.

2. Check the oil. If the label says "Canola" or "Vegetable Oil," put it back. Look for coconut or olive oil.

3. Go Organic. For any oat product, the "USDA Organic" seal is your only protection against glyphosate.

FAQ

Is Bear Naked Granola gluten-free?

Mostly. Most varieties are labeled "Gluten-Free," but you must check the package. However, they use conventional oats, so cross-contamination with wheat in the field is possible unless they use certified GF oats. Is Oatmeal Gluten Free

Does Bear Naked use glyphosate?

Likely yes. They use conventional (non-organic) oats. Independent testing of conventional oat products consistently reveals glyphosate residues. They are not on the list of glyphosate-free certified brands.

Is Bear Naked "Fit" granola healthy?

Not really. The "Fit" line has less sugar (often using monk fruit), but it still contains canola oil and natural flavors. It is "less bad" than the original, but still not clean.


References (10)
  1. 1. freshdirect.com
  2. 2. vitacost.com
  3. 3. non-gmoreport.com
  4. 4. fuckcancer.org
  5. 5. mamavation.com
  6. 6. wkkellogg.com
  7. 7. ewg.org
  8. 8. ewg.org
  9. 9. ewg.org
  10. 10. eatthis.com

🛒 Product Recommendations

Ancient Grain Granola

Purely Elizabeth

Organic oats, coconut oil, and coconut sugar.

Recommended
Grain-Free Granola

Ladera

Uses olive oil and maple syrup instead of cheap seed oils.

Recommended
👌
Paleo Granola

Autumn's Gold

Clean ingredients but Costco availability varies.

Acceptable

Rise & Shine Grain-Free Muesli

Seven Sundays

A standout for using **dates and strawberries** for sweetness instead of refined sugars. It features a clean base of cassava and sunflower seeds with **no added oils** or questionable natural flavors.

Recommended

Sprouted Oat Quinoa Cacao Granola

One Degree Organic Foods

One of the few brands that is **Bio-Checked Non-Glyphosate Certified**, ensuring the oats are free from herbicide residue. It uses **sprouted oats** for better digestion and is sweetened with organic cane sugar and date syrup.

Recommended

Original Grain-Free Granola

Paleonola

Completely eliminates grains and inflammatory oils, relying on **almonds, pecans, and pepitas** for crunch. The fat source is **organic coconut oil**, which is far more stable than the canola oil found in Bear Naked.

Recommended

Farmhand's Choice Granola

Early Bird Foods

A rare find that uses **extra virgin olive oil** as its primary fat source, offering a heart-healthy alternative to industrial seed oils. The ingredient list is minimal, featuring certified gluten-free oats, pumpkin seeds, and pure maple syrup.

Recommended

Ungranola (Bourbon Vanilla)

Bubba's Fine Foods

Uses **green saba bananas** as a prebiotic base instead of grains, making it gut-friendly. It is baked with **coconut oil** and sweetened with honey, avoiding the processed sugar syrups found in conventional brands.

Recommended

Sprouted Granola (Vanilla Cinnamon)

Lark Ellen Farm

Features **sprouted nuts and seeds**, which reduces anti-nutrients like phytic acid and improves nutrient absorption. It is dehydated rather than baked at high heat, preserving the integrity of the **maple syrup** and spices.

Recommended

Raw Crunch Granola (Blueberry)

Rawcology

A certified organic option that is **dehydrated at low temperatures** to keep enzymes intact. It uses **virgin coconut oil** and sprouted sunflower seeds, with sweetness coming from coconut sugar rather than high-fructose corn syrup.

Recommended

Organic Grain-Free Granola

Thrive Market

A budget-friendly private label option that doesn't cut corners, using **organic coconut oil** and **organic maple syrup**. It avoids the 'natural flavors' loophole by using real organic vanilla extract and cinnamon.

Recommended

Grain-Free Granola (Coconut Cashew)

Wildway

Contains zero added sugars or oils, relying entirely on **dates** for sweetness and **nuts** for healthy fats. The ingredient list is incredibly short and whole-food based, making it one of the cleanest options on the market.

Recommended

Coconola (Original)

Grandy Oats

A grain-free, organic granola that swaps oats for heavy amounts of **coconut chips** and cashews. It is **USDA Organic certified**, ensuring no glyphosate exposure, and is sweetened naturally with maple syrup.

Recommended
👌

Keto Nut Granola

NuTrail

A solid low-carb option that uses **butter** and **MCT oil** rather than inflammatory seed oils. However, it relies on **erythritol**, a sugar alcohol that may cause digestive upset for some sensitive individuals.

Acceptable
🚫

Protein Granola (Oats 'n Honey)

Nature Valley

Relies on **soy protein isolate** and highly processed **canola oil** to achieve its texture. It contains up to **15g of added sugar** per serving and uses conventional oats likely treated with pesticides.

Avoid
🚫

Simply Granola (Oats, Honey, Raisins & Almonds)

Quaker

Despite the 'Simply' name, it contains **canola oil** and **non-organic oats**, which are a high risk for glyphosate contamination. The sugar content is excessive, often exceeding **13g per serving**.

Avoid
🚫

Fruit & Nut Whole Grain Granola

Sunbelt Bakery

Contains **BHT**, a synthetic preservative used to extend shelf life, and often lists **corn syrup** as a sweetener. The ingredient list includes 'partially hydrogenated' oils or palm kernel oil depending on the batch, indicating low-quality processing.

Avoid
🚫

Just the Clusters Vanilla Almond Granola

Trader Joe's

A fan favorite that fails the clean test due to **expeller pressed canola oil** being the third ingredient. It also relies on 'Natural Flavors' and conventional oats rather than organic ones.

Avoid
🚫

Healthy Grains Clusters (Oats & Honey)

Kind

While marketed as healthy, these clusters use **canola oil** and **soy lecithin** as an emulsifier. The oats are not organic, meaning they lack the glyphosate protection found in certified organic competitors.

Avoid
⚠️

Organic Vanilla Bean Granola

Good & Gather (Target)

Although it is **USDA Organic**, it still relies on **organic canola oil** as a primary fat source. Clean eating standards prefer coconut, olive, or avocado oil over industrial seed oils, even when organic.

Use Caution
🚫

Maple Pecan Granola

Sweet Home Farm

Sold in bulk cartons that appear rustic, but the formula relies on **canola oil** and 'Natural Flavors.' It is very high in sugar, with **14g per serving**, much of which is cane sugar rather than the maple syrup advertised on the front.

Avoid
⚠️

Homestyle Granola (Fruit & Nut)

Erin Baker's

Uses **brown rice syrup** as a primary sweetener, which has a very high glycemic index. While it avoids high fructose corn syrup, it still uses **canola oil** and conventional oats.

Use Caution
⚠️

Birthday Cake Granola

Safe + Fair

A 'fun' flavor that relies on **sunflower oil** and processed 'sprinkles' containing additives like carnauba wax. While allergy-friendly, the high sugar load and refined ingredients make it more of a dessert than a clean breakfast.

Use Caution
🚫

Vanilla Almond Crisp

Great Value (Walmart)

A generic version of Bear Naked that mimics the bad ingredients: **canola oil**, **corn syrup**, and conventional oats. It offers no nutritional advantage and guarantees pesticide exposure due to lack of organic certification.

Avoid

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